emma is built around global best practice in print audience measurement and provides transparency and independence to users.
emma is powered by global research companies Ipsos and Nielsen. Ipsos conducts national readership currency surveys in over 40 countries including the United Kingdom, France and Italy. Nielsen is the number one global research company and the leader in screen and digital research.
The Media Federation of Australia, as part of the technical committee, supported and oversaw the development of emma. Independent auditor Dr Rob Hall validated the methodology as fit for purpose and continues to audit emma to provide ongoing assurance that the survey maintains the highest standards.
Newspaper + magazine titles
emma is powered by global research experts Ipsos and Nielsen. It is independently audited by Environmetrics and was designed with the input of the Media Federation of Australia.