emma | |
---|---|
Sample | 40,000 per annum |
Data release | Quarterly rolling 12 month databases and reports |
Recruitment | 100% CATI – computer aided telephone interview on both fixed line and mobile, Random Digit Dialling (RDD) |
Interview frequency | 7 days per week |
Methodology | Device agnostic online survey |
Print readership | National, metropolitan, regional and community newspapers, newspaper inserted magazines (NIM’s), branded newspaper sections, magazines |
Cross platform readership | Utilises Nielsen’s Digital Panel, calibrated to Nielsen DCR accredited digital currency data, measuring total audiences across desktop, smartphone and tablet devices. |
Other media usage | Television, radio, cinema, outdoor, internet, social |
Demographics | All key demographic and socio-economic measures MOSAIC, geoTribes and geoSmart geo-demographic segmentation |
Data delivery | Ipsos Datafriend desktop software, cloud based data. Also available elementally for use in other accredited software systems |
emma & CMV | |
Other media usage | Television, radio, cinema, outdoor, internet, social. Currency data available via separate subscription with Nielsen |
Demographics | All key demographic and socio-economic measures MOSAIC, geoTribes and geoSmart geo-demographic segmentation |
Consumer segmentation | Personality, attitudes, beliefs, lifestyle, activities, media |
Category and brand (U&A) | Automotive, finance, FMCG, food and beverages, health and beauty, pharmaceutical, retail, telecommunications, travel etc. |
Data delivery | Ipsos Datafriend desktop software, cloud based data. Also available elementally for use in other accredited software systems, including Nielsen Clear Decisions software. |
Australians surveyed
Newspaper + magazine titles
Regional titles
Community titles
emma is powered by global research experts Ipsos and Nielsen. It is independently audited by Environmetrics and was designed with the input of the Media Federation of Australia.