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At a Glance

emma
Sample 40,000 per annum
Data release Monthly rolling 12 month databases and reports
Recruitment 100% CATI – computer aided telephone interview on both fixed line and mobile, Random Digit Dialling (RDD)
Interview frequency 7 days per week
Methodology Device agnostic online survey
Print readership National, metropolitan, regional and community newspapers, newspaper inserted magazines (NIM’s), branded newspaper sections, magazines
Cross platform readership Utilises Nielsen’s Digital Panel, measuring total digital audiences across desktop, smartphone and tablet devices
Other media usage Television, radio, cinema, outdoor, internet, social
Demographics All key demographic and socio-economic measures MOSAIC, geoTribes and geoSmart geo-demographic segmentation
Data delivery Ipsos Datafriend desktop software, cloud based data. Also available elementally for use in other accredited software systems
emma & CMV
Other media usage Television, radio, cinema, outdoor, internet, social. Currency data available via separate subscription with Nielsen
Demographics All key demographic and socio-economic measures MOSAIC, geoTribes and geoSmart geo-demographic segmentation
Consumer segmentation Personality, attitudes, beliefs, lifestyle, activities, media
Category and brand (U&A) Automotive, finance, FMCG, food and beverages, health and beauty, pharmaceutical, retail, telecommunications, travel etc.
Data delivery Ipsos Datafriend desktop software, cloud based data. Also available elementally for use in other accredited software systems, including Nielsen Clear Decisions software.
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Transparent & Independent

emma is powered by global research experts Ipsos and Nielsen. It is independently audited by Environmetrics and was designed with the input of the Media Federation of Australia.

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