Home

emma (Enhanced Media Metrics Australia) is Australia's cross-platform audience insights survey and the accredited readership metric for the news media industry.

Watch Video

Discover how emma can help you

emma is the gold standard in cross-platform print and digital audience measurement. Transparent, independently audited and designed with the input of the Media Federation of Australia (MFA), emma is the most contemporary, sophisticated and accurate readership survey available.

Combined with Nielsen’s Consumer Media View (CMV) attitude, lifestyle and product database, you have the power to maximise your returns on marketing investment utilising accredited media currency data.

  • Get a true picture of your cross-platform audiences and those of your competitors using industry accredited research from Ipsos and Nielsen, either as a standalone audience database in emma or integrated with Nielsen’s attitude, lifestyle and product database, CMV.┬áNo disruption for existing subscribers as all of this can be made available through installed Datafriend software.

  • No disruption for existing subscribers as all of this can be made available through installed Datafriend software. Combine the best-in-class cross-platform emma audience data, built in consultation with the MFA, with the rich attitude, lifestyle and product data from Nielsen’s CMV. Include other industry currency data such as OzTAM, IAB accredited digital and GFK radio.

  • Either directly or through your agency, work with Nielsen to have your media investment analysed through Nielsen’s comprehensive attitude, lifestyle and product database CMV using the most reliable and accurate media currency data. Existing CMV subscribers can have emma cross-platform readership data added to your package at minimal cost.

Learn more about emma

Latest Reports

  • Report
  • Size
  • Format
  •  
View more emma audience reports
Discover More

Transparent & Independent

emma is powered by global research experts Ipsos and Nielsen. It is independently audited by Environmetrics and was designed with the input of the Media Federation of Australia.

Apply to have your publication measured

Apply Now

Get your publication measured